Meet Awaken Inside's Owners

Chris Jordan is a 28-year U.S. Navy Intelligence Officer, including 12 years of enlisted service. His life and leadership have been shaped by discipline, service, and resilience. He is married to his wife, Billy-Jo, and is the proud father of five.

In 2019, the Jordan family become a Gold Star family after the loss of their son and brother, CTN2 Thomas Jordan. That experience became a defining moment- not one that stopped them, but one that sharpened their resolve to move forward with courage, strength, and purpose.

Awaken Inside was built from that mindset.

Awaken Inside is not just about physical fitness. It is about mental strength, clarity or purpose, and disciplined follow-through. Chris believes real strength starts internally- through mindset, accountability, and consistency- and that when the mind is aligned, the body follows.

The mission of Awaken Inside is to help individuals build resilience from the inside out, equipping them to face life's challenges stronger, more focused, and more capable than before. 

Adam was enlisted in the United States Marine Corps from 1999-2005. He is a proud husband to his wife, Kimberly, and father to three girls- Hayleigh, Hannah, and Adalynn- and has one grandson, Mitchell.

Adam has a Bachelor's degree from UNC-Greensboro and Masters in Business Administration from ELON University. Adam has spent the last 20 years in leadership roles running multi-site operations throughout the Eastern United States, ranging from 5-350 employees with a large focus on customer service, sales, and profitability standards.